The OEM panel is the control room GeM gives verified OEMs (and deemed OEMs): own your product catalogue, authorize or reject resellers, respond to OEM-specific bid requirements, and control how your brand appears to government buyers.
Brand Control
OEM Verification Active
Reseller Governance
Authorize & Cut Off Bad Actors
Catalogue Ownership
Your Specs, Your Product Truth
Without OEM status, your products can be listed by anyone claiming authorization, your pricing gets undercut by resellers you never approved, and OEM-restricted bids are invisible to you. With the panel:
Your specs, your images, your product truth — resellers list your catalogue, not their version of it.
Approve or reject who sells your brand; revoke bad actors instantly at the portal level.
Some bids require OEM participation or OEM authorization (Authorization certificates) — panel holders control these.
One brand page, verified, instead of listing chaos across unauthorized dealer inventories.
Seller account setup in the OEM entity's name.
Vendor Assessment (manufacturers) or deemed OEM route (importers/brand owners), unless exempt.
Register your brand via trademarked or unregistered route.
Authorization letters, reseller onboarding, and active panel management.
OEM vs deemed OEM vs reseller — mapping the right track to avoid costly missteps.
Complete execution support for manufacturer Vendor Assessment filings.
Brand registration including correct authorization letter formats.
Structuring categories, golden parameters, and professional spec sheets.
Standardizing OEM authorization certificate formats that government buyers demand.
Continuous panel maintenance and governance under gem retainership.
Where the panel earns its keep daily — mastering the reseller mechanics. For OEMs doing serious government volume through dealers, this is channel governance: the same control you exercise in private distribution, finally available in the government channel.
No separate panel fee — costs sit in the prerequisites (assessment, trademark if any) and optional professional support.
Typically 3–8 weeks end to end, dominated by the Vendor Assessment stage. Exemption-eligible sellers move much faster.
Yes — OEM status adds channel control; it doesn't remove your own ability to quote and supply directly.
Original Equipment Manufacturer — the maker (or rights-holder, see deemed OEM) of a product. GeM gives verified OEMs panel controls over catalogue, brand and resellers.
Register as a seller, clear OEM verification (Vendor Assessment or exemption), get brand approval, then the OEM panel activates for your account.
Yes — via the deemed OEM route, if exclusive rights over the product can be evidenced.
Catalogue ownership, reseller authorization/rejection, brand management, and OEM-specific bid participation.
Generally no — resellers operate under OEM authorization. The OEM (or deemed OEM) carries the assessment.
Speak with our GeM OEM Specialists to map your brand verification and panel activation route.